MUSE: 1000 Paper Planes
If folding 1000 paper cranes will earn you a wish, then surely a fleet of 1000 folded aluminum airplanes will ensure at least one strikes a suitable target.
Phase 1: First Flight
February 3rd, 2012.
Two hundred and fifty planes were distributed throughout Windsor's downtown, Via Italia and Walkerville. Response was almost immediate, with a spike in website traffic and a number of connections initiated.
Two hundred and fifty planes were distributed throughout Windsor's downtown, Via Italia and Walkerville. Response was almost immediate, with a spike in website traffic and a number of connections initiated.
Phase 2: Operation Matchmaker
February 29- March 4, 2012.
Calling on the services of an elite team of creative personnel, the second phase of the Planes campaign employed networking tactics to expand the chance of success.
Special agents Meghan Krauss Tommy Mayberry Lydia Burggraaf Nic de Cosson Susan Gold/Smith
Amanda White Riaz Mehmood Owen Eric Wood Bruce Thompson Mike DiRisio Patricia Coates
distributed the planes over five days, producing possible connections in places beyond my individual reach.
Two hundred and fifty planes await discovery thanks to these creative matchmakers.
Calling on the services of an elite team of creative personnel, the second phase of the Planes campaign employed networking tactics to expand the chance of success.
Special agents Meghan Krauss Tommy Mayberry Lydia Burggraaf Nic de Cosson Susan Gold/Smith
Amanda White Riaz Mehmood Owen Eric Wood Bruce Thompson Mike DiRisio Patricia Coates
distributed the planes over five days, producing possible connections in places beyond my individual reach.
Two hundred and fifty planes await discovery thanks to these creative matchmakers.
Phase 3: Paper girl
April 2-3, 2012.
Setting out before dawn with my bike I delivered planes on the fly. Newspaper boxes and bus stops served as the main locations for potential connection, and the remaining planes were scattered downtown near the Windsor Star building.
Setting out before dawn with my bike I delivered planes on the fly. Newspaper boxes and bus stops served as the main locations for potential connection, and the remaining planes were scattered downtown near the Windsor Star building.
Map of connections for all campaigns
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